This virtual retail startup snaps $10M to deep dive into metaverse e-commerce

In the first five months of 2022, more than $120 billion in metaverse technologies were invested worldwide, with 79% of consumers making a purchase in the metaverse. Apart from Mark Zuckerberg’s Meta, several e-commerce startups are foraying in the segment to lure the investor’s attention, including the Edit LDN, the ‘Farfetch of sneakers,’ which got £4.8M funding to expand its Metaverse store.

The latest one to join the list is Emperia, a London and New York-based immersive virtual retail pioneer that develops a virtual store platform for the retail and fashion sectors. It has snapped $10 million in Series A funding.

The investment round was led by San Francisco-based early-stage venture capital firm Base10 Partners (which invested in Oyster, Incredible Health, and WeTravel) alongside participation from investors, including Daphni via its retail fund Dastore, Sony Innovation Fund, Background Capital, Stanford Capital Partners and Concept Ventures and angel investor Jay Radia, Managing Partner at Blissgrowth.

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